
JHPUSA’s existing site struggled to handle the complexity of its extensive product range. Customers often found it difficult to confirm whether a part fit their car, navigation was cluttered, and the overall design didn’t reflect the premium nature of their products. With ambitious growth goals, JHPUSA needed a solution that would simplify the buying process, improve clarity on product pages, and present a more upscale brand image.
We redesigned JHPUSA’s site on Shopify Plus with a focus on clarity, organization, and brand elevation. Product detail pages were restructured to present fitment information clearly and reduce purchase uncertainty. The navigation system was overhauled to organize thousands of SKUs into intuitive categories, making product discovery faster and easier. Landing pages were redesigned with a more refined, premium aesthetic to better match JHPUSA’s brand positioning and appeal to high-value customers.
The new site delivered measurable results. JHPUSA saw a significant increase in conversion rate, driving overall sales growth of over 20%. Customer service inquiries dropped by 50% thanks to clearer product information and improved site usability. The refreshed design elevated the brand’s presence in the market, positioning JHPUSA for sustained growth and deeper customer loyalty.
Services & Tech
UX/UI Design
Visual Design Experience Prototyping
Custom Theme Development
Strategic Consultation
Accessibility
Shopify Plus
Mailchimp Email Marketing
NoFraud
Zendesk Customer Support