JHPUSA

JHPUSA

JHPUSA

Scaling JHPUSA’s eCommerce Experience for Growth

Scaling JHPUSA’s eCommerce Experience for Growth

With over two decades in business, JHPUSA had built a strong reputation among automotive enthusiasts for high-performance parts and accessories. As the company looked to scale, they turned to Shopify Plus to support their growing catalog and elevate their brand.

With over two decades in business, JHPUSA had built a strong reputation among automotive enthusiasts for high-performance parts and accessories. As the company looked to scale, they turned to Shopify Plus to support their growing catalog and elevate their brand.

The Challenge

The Challenge

JHPUSA’s existing site struggled to handle the complexity of its extensive product range. Customers often found it difficult to confirm whether a part fit their car, navigation was cluttered, and the overall design didn’t reflect the premium nature of their products. With ambitious growth goals, JHPUSA needed a solution that would simplify the buying process, improve clarity on product pages, and present a more upscale brand image.

The Solution

The Solution

We redesigned JHPUSA’s site on Shopify Plus with a focus on clarity, organization, and brand elevation. Product detail pages were restructured to present fitment information clearly and reduce purchase uncertainty. The navigation system was overhauled to organize thousands of SKUs into intuitive categories, making product discovery faster and easier. Landing pages were redesigned with a more refined, premium aesthetic to better match JHPUSA’s brand positioning and appeal to high-value customers.

The Results

The Results

The new site delivered measurable results. JHPUSA saw a significant increase in conversion rate, driving overall sales growth of over 20%. Customer service inquiries dropped by 50% thanks to clearer product information and improved site usability. The refreshed design elevated the brand’s presence in the market, positioning JHPUSA for sustained growth and deeper customer loyalty.

Services & Tech

UX/UI Design

Visual Design Experience Prototyping

Custom Theme Development

Strategic Consultation

Accessibility

Shopify Plus

Mailchimp Email Marketing

NoFraud

Zendesk Customer Support

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Get our 10 Things to Do to Your PDP checklist. Practical, proven changes you can make right now to improve your conversion rate. Sign up and get the PDF instantly in your inbox.

By entering your email, you agree to receive marketing emails from Jay. You can unsubscribe at any time.

10 Proven Ways to Boost Your Product Page Conversions

Get our 10 Things to Do to Your PDP checklist. Practical, proven changes you can make right now to improve your conversion rate. Sign up and get the PDF instantly in your inbox.

By entering your email, you agree to receive marketing emails from Jay. You can unsubscribe at any time.

Let's Work Together.

Your next big e-commerce win starts here.

Get in touch

Let's Work Together.

Your next big e-commerce win starts here.

Get in touch

Let's Work Together.

Your next big e-commerce win starts here.

Get in touch

hello@jaystudio.com

(213) 949-1603

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hello@jaystudio.com

(213) 949-1603

Company

Connect

Contact

Youtube

Tik Tok

© 2025 Jay Studio

Privacy Policy

hello@jaystudio.com

(213) 949-1603

Company

Connect

Contact

Youtube

Tik Tok

© 2025 Jay Studio

Privacy Policy