Jazwares

Jazwares

Jazwares

Scaling Jazwares’s DTC business to reflect its full brand ecosystem.

Scaling Jazwares’s DTC business to reflect its full brand ecosystem.

Jazwares, a global toy leader with top IPs like Squishmallows and Pokémon, saw an opportunity to expand its direct-to-consumer presence. Under Berkshire Hathaway, the company aimed to revamp and centralize DTC efforts, including launching a unified online shop for multiple IPs.

Jazwares, a global toy leader with top IPs like Squishmallows and Pokémon, saw an opportunity to expand its direct-to-consumer presence. Under Berkshire Hathaway, the company aimed to revamp and centralize DTC efforts, including launching a unified online shop for multiple IPs.

The Challenge

The Challenge

Jazwares’ existing setup lacked a cohesive design system, had inconsistent navigation patterns, and didn’t offer an easy way for customers to shop across brands. The goal was to create a unified, conversion-focused platform that could scale, support cross-selling, and reflect the unique personality of each brand.

The Solution

The Solution

We introduced a flexible design system, streamlined navigation, and a shared shopping cart across all brand storefronts, making it effortless for customers to explore and purchase from multiple brands in a single session. Our team developed custom Shopify Plus features, optimized the product page layouts for higher engagement, and implemented scalable components to support future brand launches without the need for major redesigns.

The Results

The Results

The new DTC site delivered a smoother, more engaging shopping experience across all brand storefronts. The streamlined navigation and unified cart encouraged cross-brand purchases, while optimized PDP layouts and improved site speed supported higher conversions. The modular design system gave Jazwares the ability to launch new brand stores quickly, maintaining consistency while allowing for unique brand identities.

Services & Tech

UX/UI Design

Visual Design Experience Prototyping

Custom Theme Development

Strategic Consultation

Accessibility

Shopify Plus

Klayvio Email Marketing

Attentive Text Marketing

Judge.me Reviews

Zendesk Customer Support

Elevar Integration

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10 Proven Ways to Boost Your Product Page Conversions

Get our 10 Things to Do to Your PDP checklist. Practical, proven changes you can make right now to improve your conversion rate. Sign up and get the PDF instantly in your inbox.

By entering your email, you agree to receive marketing emails from Jay. You can unsubscribe at any time.

10 Proven Ways to Boost Your Product Page Conversions

Get our 10 Things to Do to Your PDP checklist. Practical, proven changes you can make right now to improve your conversion rate. Sign up and get the PDF instantly in your inbox.

By entering your email, you agree to receive marketing emails from Jay. You can unsubscribe at any time.

Let's Work Together.

Your next big e-commerce win starts here.

Get in touch

Let's Work Together.

Your next big e-commerce win starts here.

Get in touch

Let's Work Together.

Your next big e-commerce win starts here.

Get in touch

hello@jaystudio.com

(213) 949-1603

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hello@jaystudio.com

(213) 949-1603

Company

Connect

Contact

Youtube

Tik Tok

© 2025 Jay Studio

Privacy Policy

hello@jaystudio.com

(213) 949-1603

Company

Connect

Contact

Youtube

Tik Tok

© 2025 Jay Studio

Privacy Policy